Wednesday, September 28, 2022

How Many Subscribers Does The New York Times Have

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Only A Small Percentage Of Times Readers Generate A Huge Part Of Its Income

The Times generates about 60 million unique visitors a month. One million of them pay 59 million dont. Thats less than two percent. The rest of the digital audience supplies attention which the Times monetizes through advertising, but then again its those one million paying readers who consume a greater slice of the pageviews, doubling their value. Its the more 1.15 million print payers who are responsible for all the print reader revenue and all the print ad revenue. So we can safely say that the business todays and tomorrows is built on a narrow slice of people who consume Times content in any given month. Thats not a problem its just a realization for all digital news companies. Loyal core readers build the foundation of the new business.

On Sunday, the 1.15 million paying print readers mean that the Times can count more than 2 million total paying customers . Is 3 million an achievable goal at some point? Thats the target that Dow Jones CEO Will Lewis has set for The Wall Street Journal.

Hudson Valley Cabin Vibes

Throughout the turmoil of the past few months, Sifton, 54, has settled into a stream-of-consciousness style of food writing for his popular newsletter with a tone of ironic detachment and dark humor.

An example from October: Good morning. The West is still on fire, and coronavirus continues to stalk the nation, particularly the Upper Midwest. Political tension vibrates in advance of the coming election. Everywhere the effects of systemic racism have been laid bare. Social isolation, meanwhile, has led to increases in overdoses, to declines in mental health, to loneliness so intense as to be personified: a new roommate, silent and angry. So many are out of work. And Im here to sell you on a pan-fried eggplant with chile, honey and ricotta? Really? I suppose I am.

Sifton explained to Digiday that he hopes the newsletter and NYT Cooking in general can offer an antidote to the gloom and despair that has set over. From my point of view, we try to have a really tight focus on empathy and making things better for folks, he said.

But Sifton has his critics. Its such an upper-middle class perspective on how the world is working right now, said Alicia Kennedy, a food and beverage writer based in Puerto Rico. You must be cooking all this beautiful produce but still concerned with the world. This tone that is so bourgeois and is precisely what the NYT Cooking section wants to appeal to.

Were not apologetic about deliciousness, he added.

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When Terrible Things Happen Our Numbers Go Up: How Nyt Cooking Is Approaching The Pandemic Politics And Inclusion

As the world shut down this spring, The New York Times dropped the paywall to its What To Cook collection.

It was a sign of goodwill to the millions of people stranded at home looking for a culinary project or just some comfort food but it was also a timely ploy to lure more subscribers into NYT Cooking, the papers standalone recipe storehouse and home kitchen guide.

When life is difficult, when the news is bad, when terrible things happen, our numbers go up, said Sam Sifton, the founding editor of NYT Cooking and an assisting managing editor at the Times. Terrorist attack? Make beef stew. Im not cynical about that. Its human nature to want to nest and make delicious things when the news outside is frightful.

While many media operations are flailing, the ongoing coronavirus pandemic has been a boom time for the six-year-old NYT Cooking, a key part of the Times overall strategy to grow its subscriber base, expand its product offering beyond news, and diversify its revenue streams. The NYT Cooking newsletter has 4 million subscribers and is the second most popular newsletter at the paper. Monthly uniques to Cooking have surged 66% from the same time last year. During the first six months of the year, the Times brought in $24.1 million in revenue to its standalone subscription products, which includes Cooking, Crossword, and audio products, compared to $15.7 million during the same period last year. .

Censorship By The Chinese Government

How Much Watching Time Do You Have This Weekend?

In some cases The Epoch Times operates in a hostile overseas environment, in which “overseas Chinese media companies choosing to remain independent or publish non-approved content become the targets of an aggressive campaign of elimination or control.” In one instance, Chinese diplomatic officials made threats against media for reporting Falun Gong-related content in other cases, advertisers and distributors have been threatened not to support The Epoch Times. Communist Party authorities have been accused of resorting to “militant methods” against the newspaper and its staff, including attacking staff and destroying computer equipment.

In 2006, the International Federation of Journalists criticized what it called a “dirty war” against The Epoch Times, citing incidents such as The Epoch Times‘s Hong Kong printing plant being broken into and damaged by unidentified men, and Epoch’s offices in Sydney and Toronto receiving suspicious mail envelopes suspected of containing toxic materials. The IFJ also noted incidences of Epoch Times staff and advertisers being intimidated, and newspapers being confiscated, in what it characterized as “a vicious witch-hunt aimed at crushing the voice of dissent.”

The newspaper was briefly banned from Malaysia after coming under reported pressure by the Chinese Communist Party.

On 12 April 2021, the Hong Kong printing facility was vandalized during working hours, in the presence of staff members. The attack was filmed by CCTV.

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Average Paid And Verified Weekday Circulation Of The New York Times From 2000 To 2020

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The New York Times Tops 75 Million Subscriptions As Ads Decline

In its fourth-quarter earnings report, The New York Times Company said 2020 was its biggest year for adding subscribers.

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The New York Times set a record for its subscription business in 2020, a year when a pandemic, social unrest and a bitterly contested presidential race made headlines, the company said in an earnings report on Thursday.

After adding 2.3 million digital-only subscriptions in 2020, more than in any previous year, The Times exceeded 7.5 million subscriptions for its digital products and print newspaper, The New York Times Companys fourth-quarter report said.

The largest gains of 2020 occurred during two news-heavy periods. In the quarter that started in April, when a great number of Americans were weeks into a routine of working remotely because of the coronavirus pandemic, the company added 669,000 digital subscriptions. In the fourth quarter, which included Election Day, The Times had an increase of roughly 627,000 digital subscriptions.

In 2020, we reached two key milestones, both of which we expect to be enduring: Digital revenue overtook print for the first time, and digital subscription revenue, long our fastest-growing revenue stream, is also now our largest, Meredith Kopit Levien, the companys chief executive, said in a statement. Those two milestones, and our best year on record for subscriptions, mark the end of the first decade of The Timess transformation into a digital-first, subscription-first company.

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Removal Of The Bl From Facebook

In October 2019, the fact-checking website Snopes reported that The Epoch Times is closely linked to a large network of Facebook pages and groups called The BL that shares pro-Trump views and conspiracy theories such as QAnon. At that time, The BL had spent at least $510,698 on Facebook advertising. Hundreds of the ads were removed for violations of Facebook’s advertising rules. By December 2019, the BL network of pages had 28 million followers on Facebook in total, according to Snopes. The editor-in-chief of The BL had previously worked as editor-in-chief of The Epoch Times, and several other BL employees were listed as current or former employees of The Epoch Times.The BL is registered in Middletown, New York, to an address that also is registered to Falun Gong’s Sound of Hope Radio Network and is associated with the YouTube series Beyond Science, but Snopes found “the outlet as a whole is literally the English-language edition of Epoch Times Vietnam.” Snopes found that The BL was using more than 300 fake Facebook profiles based in Vietnam and other countries, using names, stock photos and celebrity photos in their profiles to emulate Americans, to administer more than 150 pro-Trump Facebook groups amplifying its content.

The Epoch Times and The BL denied being affiliated with each other, although the latter acknowledged that a “few of our staff” previously worked for The Epoch Times.

It Is Possible To Compete With The New York Times Heres How

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Meredith Kopit Levien, who was named the new CEO of the New York Times last week, has six million subscribers, almost $700 million in cash in the bank, and a singular insight that underpins the Times path forward: the average number of news subscriptions a news subscriber will have is one.

Local publishers may not believe that they are competing with the Times, but the Times believes it is competing with them. Its rich-get-richer dynamic increasingly provides all the news thats fit to subscribe to, while publishers both national and local fall further behind. Competing with the energized leadership of a dominant and implacable Times will require leveraging networks, rethinking how content works in a paywalled universe, and unlearning some of the lessons of the open internet.

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What Is New York Times Known For

The New York Times , morning daily newspaper published in New York City, long the newspaper of record in the United States and one of the worlds great newspapers. Its strength is in its editorial excellence it has never been the largest newspaper in terms of circulation.

History And Relation To Falun Gong

The Epoch Times was founded in 2000 by John Tang and other Chinese Americans affiliated with the Falun Gong new religious movement. Tang was a graduate student in Georgia at the time he began the newspaper in his basement. The founders said they were responding to censorship inside China and a lack of international understanding about the Chinese government’s repression of Falun Gong.

By 2003, The Epoch Times website and group of newspapers had grown into one of the largest Chinese-language news sites and newspaper groups outside China, with local editions in the U.S., Canada, Australia, New Zealand, Japan, Indonesia, Taiwan, Hong Kong, and major Western European countries. The first English edition launched online in 2003, followed by the New York print edition in 2004.

Nick Couldry and James Curran wrote in 2003 that the paper represents a “major step in the evolution of Falun Gong-related alternative media”, and may be part of a de facto media alliance with democracy activists in exile. In 2003 sociologist Yuezhi Zhao wrote that the paper “displays an indisputable ideological and organizational affinity with Falun Gong” and that it strongly emphasizes negative portrayals of the Chinese government and positive portrayals of Falun Gong. Per Zhao, Epoch portrays itself as neutral, independent, and public-interest oriented.

In 2020, Vox identified China Uncensored and NTD as affiliates of the Epoch Times, as part of a multilingual “media empire”.

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Top New York Times Readership Statistics

  • The papers digital edition had 1.66 million new subscribers in 2020.
  • 16% of The Times subscribers live outside of the United States.
  • 10% of Canadians and 6% of Australians regularly visit the papers website.
  • 1.6 million readers subscribe to New York Times non-news online content.
  • According to TheNew York Times readership demographics, 91% of its readers identify as Democrats.
  • 49% of Americans believe Times is a trustworthy news source.
  • The number of print subscribers dropped by 7.4% in 2020.
  • Between 2000 and 2020, The New York Times daily circulation decreased by 55.7%.

The New York Times Revenue Stats

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1.The New York Times annual revenue dropped by 1.6% in 2020

In the year when most newspapers saw major losses, The New York Times was no exception. Yet despite the COVID-19 pandemic and the financial crisis it caused, the esteemed paper suffered a minimal loss of revenue from $1.812 billion in 2019 to $1.783 billion in 2020.

2. But the Q4 revenue was up by 0.2% from 2019.

Traditionally, The New York Times revenue is the highest in the years final quarter. If we only look at the numbers from Q4 of 2020, we can see that the quarterly revenue has actually gone slightly up year-over-year from $508.36 million to $509.36 million. While this is only a minor increase, its still significant, considering how financially challenging 2020 was for most media.

3. Since 2008, The New York Times ad revenue share fell from 60.2% to 22%.

Most newspapers got the largest share of their profits from advertising in the past. In 2008, this also applied to The New York Times $1.771 billion of the papers $2.939 billion annual revenue that year came from selling ad space. However, things have changed since then.

Advertisers are now shifting to digital and have significantly reduced their spending on print. As such, only $392.42 million of the companys $1.783 billion revenue in 2020 came from ads.

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The News Cycle Certainly Played A Role New York Times Ceo Says Of Fast

News Corp said it swung to a profit of $34 million in its latest quarter.

The publishers of The Wall Street Journal and New York Times posted higher earnings for the September quarter, as subscription-revenue growth was offset by sharp declines in advertising partly caused by the coronavirus pandemic.

News Corp , which owns the Journal, HarperCollins Publishers and news organizations in the U.K. and Australia, swung to a profit of $34 million in its latest quarter, while New York Times Co. said net profit more than doubled to $33.6 million.

New York Times Shares Drop As Digital Subscription Sales Slow

NYT Co. fell nearly 3% Wednesday after the newspaper publisher reported its slowest growth in digital subscription sales in more than a year. Wall Street, though, remain bullish on the stock, at least for now.

First-quarter, net income rose 25 % to $41.1 million, or 24 cents per share, compared with $32.9 million, or 20 cents, a year earlier. Revenue jumped nearly 7% to $473 million. Excluding one-time items, the profit was 26 cents. On that basis, Wall Street analysts expected the Times to earn 14 cents on sales of $463.3 million.

As of April 30, the Times had more than 7.8 million paid subscribers for the companys print and online products. The Times added 301,000 net new digital subscriptions in the first quarter. More than half of the online sales 167,000 – were for net new digital news subscriptions.

There is no doubt that the news cycles of the last five years, capped by last years tumultuous presidential election, racial reckoning, and the Covid-19 pandemic, created unprecedented demand for Times journalism and therefore accelerated subscription growth, Chief Executive Meredith Kopit Levien said during the companys earnings conference call. While we don’t know which storylines will drive the next big news cycle, we do know that the size of our newsroom, its range of expertise, and our continued investment in

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The New York Times Subscription Stats

4. The number of New York Times digital subscribers has been growing steadily since 2014.

Unlike many competitors, The Times has managed to grow its digital subscriber base each quarter for the past seven years. From 799,000 digital subscribers in Q1 2014, the number has gone up to an all-time high of 5.09 million in Q4 2020 an impressive 537% increase.

5. In 2020 alone, the paper added 1.66 million digital subscribers.

Although 2020 was financially rough for all media outlets, The Times managed to significantly increase its digital subscriber base. The New York Times subscriber numbers went up from 3.43 million in 2019 to 5.09 million at the end of 2020, marking a 49.4% increase year-over-year.

6.The New York Times is the most popular newspaper among US digital news consumers.

Almost two-fifths of Americans who subscribed to digital editions of print newspapers in 2020 chose to support The New York Times, readership statistics reveal. The Washington Post, another paper widely perceived as left-leaning, ranked second with 31%. Finally, 30% of US digital subscribers opted for internet editions of their local newspapers.

7. 16% of the papers subscribers live outside of the United States.

The New York Times isnt only popular in the US it also has many subscribers abroad. Looking at The New York Times readership demographics by country, most of the papers international readers come from other English-speaking countries like Canada and Australia.

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