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Want Cheaper Digital Take The Print Paper
That chart I listed above also exposes what I covered the last time I wrote about this topic that if you want unlimited digital access to the New York Times , youre better off taking the print edition on a weekend or Sunday basis. Youll save a few bucks.
Got that? The New York Times will actually charge you less for unlimited digital if you just get the dead tree version and throw it away.
That doesnt say much about the real value of either the print or digital versions. They both must be overpriced if theres an option where a copy can be printed each day, tossed on my doorstep by a human being and yet cost less than an all-digital subscription.
But then again, this is from a publication that seems to think loyal readers should pay it money while non-loyal users get everything for free. Consider this from from Denise Warren, the executive vice president for the New York Times digital products group, in a recent AdAge interview:
You can sample the Times core product 10 articles a month and you can come to us through search and social. So now youll be able to sample Opinion content, but if you want to drink deeply, if youre loyal and cant get enough of it, youre going to be asked to pay.
Loyalty has little to do with all this. Those buying subscriptions are doing so, as best I can tell, for two reasons: stupidity and convenience.
Filed Under: Newspapers
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How The New Yorker Plans To Double Its Paid Circulation To 2 Million
The New Yorker belongs to a rare club of publications whose revenue from readers exceeds that of advertisers. Total paid circulation for the highbrow weekly rose 12.3 percent last year to 1.2 million, even as the subscription price grew 20 percent to $120 for the most popular print-digital bundle. Today, readers contribute 65 percent of the revenue.
Based on that growth and the Trump bump, which helped deliver The New Yorkers biggest month in subscription growth in January 2017, executives at the news and culture weekly and parent Condé Nast believe they can double the number of paying subscribers by 2023.
Other publishers are trying to see how far they can go to get readers to pay for content, with ad revenue flagging. Elsewhere at Condé Nast, Wired just put up a paywall, and Vanity Fair has said its planning to. The New Yorker can charge a high price because it has an especially die-hard fan base , so the lessons of its experience are limited.
It was scary to think about charging three-figure sums, said Pam McCarthy, deputy editor of The New Yorker, recalling the decision to raise the price of the bundle to $100 in 2016. Then, we thought, people in their 20s are paying for Netflix when we were embarking on this increase. And The Times success is encouraging, as well as The Washington Posts growth. The lesson of the past five years has been not to undervalue ourselves.
How To Avoid Paying The Sucker Rate For A New York Times Subscription
The assistant managing editor for new products and strategic initiatives at the New York Times made a minor strategic error last week. On Nov. 10, Gerald Marzorati blurted out at a Timespanel discussion on digital media that the paper had north of 800,000 subscribers paying north of $700 a year for home delivery who dont seem to know that. During the recession the paper raised the home-delivery rate 5 percent, Marzorati said, but only 0.01 percent canceled. I think a lot of it has to do with the fact that theyre literally not understanding what theyre paying, Marzorati said. Thats the beauty of the credit card.
The blogosphere was titillated that a top Times editor would admit that Times readers arent savvy consumers. Seven hundred dollars, after all, is about what Apple will charge you for a 64-gigabyte iPad on which you can now read the entire Times free of charge provided you have a Wi-Fi connection. For $29 more, you can buy a 32-gigabyte iPad that you can use with either a Wi-Fi or a cellular connection. The Times app will stop being free early next year, but no way will the subscription price be anywhere near $700. Meanwhile, you can use your iPad to also read the Washington Post app and the Wall Street Journal app . As noted previously by Slates Jacob Weisberg, you dont really have to get the iPad apps to read these newspapers online, because the screen is big enough to make their Web sites decently readable.
8) Say, What happens after 26 weeks?
This Offer Has Expired
As part of its early Black Friday deals, DiscountMags is offering a rare price drop on The New Yorker. For today only, you can now score a 1-year subscription to this premium title at $69.99 with free delivery , no sales tax, and DiscountMags will never auto-renew your subscription. Simply apply code 9TO5TOYS at checkout to redeem the special price. Deals on The New Yorker dont come around very often with todays offer undercutting our previous 2021 low by $2 for the best price of the year. This one is typically $150 and currently on sale $135 at . Head below for more details.
The New Yorker started making headlines way back in 1925 and become well known ever since for its Pulitzer Prize-winning journalism, political and cultural commentary, fiction, poetry, humor, and more. This is also a great chance to grab a sub as a gift considering any title in your cart can be sent to a different address with an optional gift note. Youll find additional details below.
Then go grab your and check out our .
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The Free Trial Card Up Your Sleeve
We subscribe to a free-trial service plan, and within a couple of days, it slips from our memory. The free trial runs out, and we go about our usual activities, but the payment method we used to register for the service gets regularly billed. Are you familiar with this scenario?
DoNotPay has a simple solution to end the ceaseless streaming of your funds into such subscriptionsthe Free Trial Card.
It is a virtual card that generates a fake temporary credit card number. And not only thateach time, it enables you to create a whole new persona by using the name, home address, and email address provided by the DoNotPay app to sign up for free-trial subscription plans.
The basic concept is:
Don’t Miss Out On More Insights Subscribe To Get On The List For Pricing Page Teardown Now
See the data on pricing strategies across the subscription market every week.
Get people in, then up
The New York Times wants to get people in the door. In December 2017, they reduced the number of free articles someone could read from ten to five to push acquisitions. COO Meredith Kopit Levien said that this was because demand for journalism was at an all-time high. They want to use this unique point in history and the resulting media frenzy to drive revenue.
You can see exactly the same on their subscription pagethey want sign-ups. On the day Patrick and Peter were looking over the page, an orange banner offered 50% off for one year. Taking a look today, the page still offers a discountnow ~1/3 off the initial price for one year:
Normally, we are anti-discounting. But here the New York Times are using it as a strategy to to deal with some of their initial segmentation problems. As Patrick says:
They have millions of different customers and they all have idiosyncrasies so it is a game of segmentation and they try to cut through this segmentation with this 50% off.
The discount is for the first year, with an automatic renewal at the full price in year two. Media companies like the New York Times see the opportunity to get people in, get them hooked, and then gain the LTV in the second year onwards.
Make the page easier, the pricing easier, and the discount can be removed without hurting acquisition.
Dynamic pricing could drive even more growth
Also Check: New York Times Paywall Smasher Browser Extension
How Much Is An Online Subscription To The New York Times
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Should Be Able To Activate Via Account Number Even If Linked To Email
Had subscription label handy, couldn’t use it to access the account like I can on the Conde Nast website it made me enter an email address. So yet another login and password to remember. It is also nagging me to turn on notifications. If it asks too often, I will delete. I am a long time print subscriber.ETA:I cannot believe that the “crosswords,” accessible only via search on “crossword,” are not listed in chronological order. What possible advertising, data collection, or other benefit to Conde Nast is derived from a random list of puzzles from past dates, making it almost impossible to remember which you’ve already completed?
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View Of The World Cover
Saul Steinberg created 85 covers and 642 internal drawings and illustrations for the magazine. His most famous work is probably its March 29, 1976, cover, an illustration most often referred to as “View of the World from 9th Avenue“, sometimes referred to as “A Parochial New Yorker’s View of the World” or “A New Yorker’s View of the World”, which depicts a map of the world as seen by self-absorbed New Yorkers.
The illustration is split in two, with the bottom half of the image showing Manhattan‘s 9th Avenue, 10th Avenue, and the Hudson River , and the top half depicting the rest of the world. The rest of the United States is the size of the three New York City blocks and is drawn as a square, with a thin brown strip along the Hudson representing “Jersey”, the names of five cities and three states scattered among a few rocks for the United States beyond New Jersey. The Pacific Ocean, perhaps half again as wide as the Hudson, separates the United States from three flattened land masses labeled China, Japan and Russia.
The illustrationhumorously depicting New Yorkers’ self-image of their place in the world, or perhaps outsiders’ view of New Yorkers’ self-imageinspired many similar works, including the poster for the 1984 film Moscow on the Hudson that movie poster led to a lawsuit, Steinberg v. Columbia Pictures Industries, Inc., 663 F. Supp. 706 , which held that Columbia Pictures violated the copyright that Steinberg held on his work.
Is A New York Times Subscription Worth It
A subscription to the New York Times is well worth the money. Ive been exposed to how media outlets work after writing for a decently sized tech website for over two years, and its a dog eat dog kind of world. Most writers arent as fortunate as us where writing is a hobby, instead it is a means to pay the bills.
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The New Yorker Digital Subscription
This is a digital subscription supplied by Zinio, who will deliver the digital editions direct to your inbox – you can access them directly through your web browser or download the Zinio app on your mobile device.
The New Yorker is a national weekly magazine that offers a signature mix of reporting and commentary on politics, foreign affairs, business, technology, popular culture, and the arts, along with humor, fiction, poetry, and cartoons.
Founded in 1925, The New Yorker publishes the best writers of its time and has received more National Magazine Awards than any other magazine, for its groundbreaking reporting, authoritative analysis, and creative inspiration. The New Yorker takes readers beyond the weekly print magazine with the web, mobile, tablet, social media, and signature events. The New Yorker is at once a classic and at the leading edge.
Tearing Down The Pricing Of The New York Times
Patrick Campbell Apr 16 2018
The Gray Lady put up her paywall in 2011. By 2017, subscription revenue topped $1 billion, with the company adding 157,000 new subscribers across digital and print in the fourth quarter. Over 2.6 million people now subscribe to the digital version of the New York Times.
In this episode of pricing page teardown, Price Intelligently CEO Patrick Campbell and General Manager Peter Zotto look at what has been driving that growth, and where the New York Times are truly failing.
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Can You Share A New York Times Subscription
As a New York Times subscriber you can share All Digital Access, which provides free access to NYTimes.com on any device and the NYTimes apps. Depending on your subscription plan, you can share digital access to The New York Times with one or two people. For more information, see Sharing bonus subscriptions.
New York Times Cooking Subscription
If you have an All Access NY Times digital subscription, the NY Times Cooking Section is available to you at no extra charge. Otherwise, you can purchase it separately for $5 a month or $40 a year. This goes on sale a few times a year for half price, $20 per year.
To find out if you do have access, visit the Cooking Section at:
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Id Like To Cancel My New Yorker Subscription With Donotpay
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Is A Wsj Subscription Worth It
Is a subscription to the Wall Street Journal worth the money? If so, the WSJ will have useful information for you about how to manage your money. If not, its still a fine paper, but knowing about hedge-fund returns probably isnt relevant to you. Supposedly the average reader has $1.6 million in assets.
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How Can I Find Out More About New Yorker Subscriptions
A gift subscription of the New Yorker is for one year only, and unless you request it annually with your Sustaining Membership, the subscription will expire. As a monthly Sustaining Member, you are eligible for a gift every year, and we ask members to contact us with their request annually. You can do so by filling out our and select Thank You Gifts from the drop down menu. A Listener Services Associate will confirm the request once it has been processed.
Please allow 6-8 weeks to process the request.