Tearing Down The Pricing Of The New York Times
Patrick Campbell Apr 16 2018
The Gray Lady put up her paywall in 2011. By 2017, subscription revenue topped $1 billion, with the company adding 157,000 new subscribers across digital and print in the fourth quarter. Over 2.6 million people now subscribe to the digital version of the New York Times.
In this episode of pricing page teardown, Price Intelligently CEO Patrick Campbell and General Manager Peter Zotto look at what has been driving that growth, and where the New York Times are truly failing.
Dallas Morning News 99
The Dallas Morning News has a digital subscription for $.99 per week for eight weeks. After the trial youll be billed $3.99 per week unless you cancel. To subscribe visit:
Investors Business Daily Subscription Deal: 2 Months $20
Investors Business Daily has this introductory offers to their digital edition: two months for $20. For more details or to subscribe visit:
After your introductory period youll be billed at the regular rate of $34.95 a month unless you act.
*This offer is for qualified customers who have not taken a discounted offer in the last 6 months. After the initial term, the IBD® Digital subscription will auto-renew at the regular monthly rate of $34.95. You can cancel at any time. Other conditions may apply. See Terms and Conditions on investors.com.
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The New York Times Pricing Matrix
A different pricing structure might bring me back. But hey, maybe in the end, there is no pricing structure for the New York Times that makes sense for me to come back.
I get that. But at the very least, dont make me or any consumer have to produce something like this to figure out the basic cost:
Thats a chart of all the New York Times main subscription rates, as best I can tell, for the moment. You wont find anything like it on the New York Times site in places you might look, such as here or here, not that shows print alongside digital. Its worse when it comes to the print editions, where you often arent told flat-out what the regular rate will be when a trial ends. Consider this:
If you want to figure out the regular price of any of those options, after the subscription expires, you have to do the math. Sure, the math isnt hard but why not spell it out at least in the fine print?
Miami Herald Subscription Deal: $60 For 1 Year
The Miami Herald has a oneyear digital subscription for $59.99. Or, pay $4.99 a month with EZ Pay. Regular price for a digital subscription is $192 per year. For more details or to subscribe visit:
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Accessing Wirecutter Without A Subscription
If you do not have a Wirecutter subscription, you can still access Wirecutter Deals and a limited number of articles by creating a New York Times account. You can also subscribe to Wirecutter newsletters without purchasing a Wirecutter subscription.
- If you already have an account with the New York Times, you can login using your existing credentials to access Wirecutter.
Sf Chronicle 99 Cents For 26 Weeks
The San Francisco Chronicle has a 26-week digital subscription for $0.99. For more details or to subscribe visit:
After the trial period youll be renewed at $4.99 per week.
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Barrons Subscription Deal: $48 For 1 Year
New subscribers can get the Barrons digital edition for $48 for one year during the Barrons Presidents Day special. For more details or to subscribe. visit:
This subscription gives you unlimited access to the Barrons website and app for Apple or Android.*Introductory pricing is only available to households or customers at a business address who have not been subscribers to Barrons within the last 180 days.
Houston Chronicle Subscription Deal: 99 For 12 Weeks
The Houston Chronicle has a 12-week digital subscription for 99¢. For more details or to subscribe visit:
After the introductory period, unless you cancel youll be automatically renewed for $4.99 per week until you cancel. *All subscriptions will automatically renew and your account will be charged at the start of each billing period unless canceled. Subscription rates are subject to change upon renewal. You may contact Houston Chronicle to cancel your subscription at any time.
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La Times Subscription Deal: $1 For 6 Months
The Los Angeles Times has a one-year digital subscription special for $125, which is 40% off the regular rate. Or get 6 months for $1. For more details or to subscribe visit:
*Terms & Conditions: By accepting this offer you are agreeing to a CONTINUOUS SUBSCRIPTION, which will automatically renew until you cancel by calling 1-213-283-2274, emailing or you can also manage your subscription online at https://membership.latimes.com.
Atlanta Jc Subscription Deal: 99 Cents For 4 Weeks
New subscribers can get the Atlanta Journal-Constitution digital edition for $0.99 for the first four weeks. Afterwards youll be charged $2.31 / week unless you cancel. the first year. For more details or to subscribe. visit:
You can also get a one-year subscription for $1.92 per week. Digital subscriptions give you unlimited access to the ACJ website and a daily e-edition.
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Gender Discrimination In Employment
Discriminatory practices used by the paper long restricted women in appointments to editorial positions. The newspaper’s first general female reporter was , who described her experience afterward: “In the beginning I was charged not to reveal the fact that a female had been hired”. Other reporters nicknamed her Fluff and she was subjected to considerable hazing. Because of her gender, any promotion was out of the question, according to the then-managing editor. She remained on the staff for fifteen years, interrupted by World War I.
In 1935, Anne McCormick wrote to Arthur Hays Sulzberger: “I hope you won’t expect me to revert to ‘woman’s-point-of-view’ stuff.” Later, she interviewed major political leaders and appears to have had easier access than her colleagues. Even witnesses of her actions were unable to explain how she gained the interviews she did.Clifton Daniel said, ” I’m sure Adenauer called her up and invited her to lunch. She never had to grovel for an appointment.”
How To Avoid Paying The Sucker Rate For A New York Times Subscription
The assistant managing editor for new products and strategic initiatives at the New York Times made a minor strategic error last week. On Nov. 10, Gerald Marzorati blurted out at a Timespanel discussion on digital media that the paper had north of 800,000 subscribers paying north of $700 a year for home delivery who dont seem to know that. During the recession the paper raised the home-delivery rate 5 percent, Marzorati said, but only 0.01 percent canceled. I think a lot of it has to do with the fact that theyre literally not understanding what theyre paying, Marzorati said. Thats the beauty of the credit card.
The blogosphere was titillated that a top Times editor would admit that Times readers arent savvy consumers. Seven hundred dollars, after all, is about what Apple will charge you for a 64-gigabyte iPad on which you can now read the entire Times free of charge provided you have a Wi-Fi connection. For $29 more, you can buy a 32-gigabyte iPad that you can use with either a Wi-Fi or a cellular connection. The Times app will stop being free early next year, but no way will the subscription price be anywhere near $700. Meanwhile, you can use your iPad to also read the Washington Post app and the Wall Street Journal app . As noted previously by Slates Jacob Weisberg, you dont really have to get the iPad apps to read these newspapers online, because the screen is big enough to make their Web sites decently readable.
8) Say, What happens after 26 weeks?
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New York Times V Sullivan
The paper’s involvement in a 1964 libel case helped bring one of the key United States Supreme Court decisions supporting freedom of the press, New York Times Co. v. Sullivan. In it, the United States Supreme Court established the “actual malice” standard for press reports about public officials or public figures to be considered defamatory or libelous. The malice standard requires the plaintiff in a defamation or libel case to prove the publisher of the statement knew the statement was false or acted in reckless disregard of its truth or falsity. Because of the high burden of proof on the plaintiff, and difficulty proving malicious intent, such cases by public figures rarely succeed.
Activate The All Digital Access Portion Of Your Home Delivery Subscription
Learn how to activate the All Digital Access portion of your Home Delivery subscription.
As a Home Delivery Subscriber, you can activate the All Digital Access portion of your subscription by connecting yourHome Delivery Subscriptionto NYTimes.com.
- If you signed up for your Home Delivery subscription online, you can automatically access the Digital Access portion of your subscription by using the login information you provided during initial sign up.
- If you signed up for your Home Delivery subscription through the mail, you can activate the Digital Access portion of your subscription by following the instructions provided on this page.
To connect your Home Delivery subscription:
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How Much Is New York Times Digital Subscription
You will be charged the introductory offer rate of $4 every four weeks for the introductory period of one year, and thereafter will be charged the standard rate of $17 every four weeks until you cancel. Your subscription will continue until you cancel.
Subsequently, is NY Times Digital subscription worth it? I think New YorkTimes is worth an opportunity that need not be missed with a very nominal price, especially for people who are news junkies and global affair enthusiasts. NYT has got you covered and is worth a shot as its much cheaper than the other news sources or news websites that cover global issues.
Correspondingly, how do I get around the New York Times digital subscription? Anytime you hit a page on the NY Times website asking you to cough up some cash to continue reading, simply hit the NYTClean bookmark in your toolbar. Magically, it works and youre redirected to a free version of the article.
Also, what is the cheapest NYT subscription? New York Times $1 per week special The regular rate is $17 every 4 weeks. This is a Basic Digitalsubscription that gives you unlimited access to the New York Times website, eEdition, and app for Apple or Android. Not included are the crossword or cooking section.
Economist Subscription Deal: 12 Weeks $25
The Economist has a 12-week digital subscription for $25, a 55% discount. After this special youll be billed at the regular rate of $55 per quarter. For more details or to subscribe visit:
At times The Economist has a special on a 1-year digital subscription for half price, $94.50.
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New Yorker Subscription Deal: $50 Per Year
Get a one-year digital subscription to The New Yorker for $50, half the regular price. This gives you digital access for a full year . You can also get a 12-week trial for $12. For more details or to subscribe visit:
This subscription gives you unlimited access to the New Yorker website, app for Apple , the online archive of all issues since 1925, and New Yorker crosswords. Youll also get a New Yorker Tote Bag. For more details visit: New Yorker Digital Access After one year, this subscription renews automatically at one year for $99.99.
Walter Duranty’s Holodomor Coverage And Pulitzer
Walter Duranty, who served as its Moscow bureau chief from 1922 through 1936, has been criticized for a series of stories in 1931 on the Soviet Union and won a Pulitzer Prize for his work at that time however, he has been criticized for his denial of widespread famine, most particularly Holodomor, a famine in Soviet Ukraine in the 1930s in which he summarized Russian propaganda, and the Times published, as fact: “Conditions are bad, but there is no famine”.
In 2003, after the Pulitzer Board began a renewed inquiry, the Times hired , professor of Russian history at Columbia University, to review Duranty’s work. Von Hagen found Duranty’s reports to be unbalanced and uncritical, and that they far too often gave voice to Stalinistpropaganda. In comments to the press he stated, “For the sake of The New York Times’ honor, they should take the prize away.”The Ukrainian Weekly covered the efforts to rescind Duranty’s prize. The Times has since made a public statement and the Pulitzer committee has declined to rescind the award twice stating, “…Mr. Duranty’s 1931 work, measured by today’s standards for foreign reporting, falls seriously short. In that regard, the Board’s view is similar to that of The New York Times itself…”.
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Some New York Times Subscribers Actually Pay More Than $1000 Per Year
Full-price 7-day print subscription outside the NY Metro area can cost more than $1,000, says a paper spokesperson
The New York Times has long been the gold standard of journalism in the United States, but for an unknown number of print subscribers, regular daily access to it is coming at a solid gold price as well.
During remarks at UBS 46th Annual Global Media and Communications Conference, Times COO Meredith Levien revealed the pricey subscription fees while remarking about how business was doing for the print side of the news outlet.
Print still has a very clear place in the lives of subscribers, she said, noting that some Times readers were ponying upwards of 1,000 a year for the paper.
The Times confirmed the numbers, but said it was reserved only for readers outside the New York City metro area.
The annual full-price 7-day print subscription outside the NY Metro area can cost more than $1,000, a spokesperson told TheWrap on Monday.
The same spokesperson did not respond to follow up inquiries about how many subscribers were paying that figure or what made it so expensive. A representatives at a Times general care center that handles accounts was willing to break it down.
The last three Januarys there has been a rate increase, and I suspect there will be one this January, he told TheWrap.
Newsday Subscription Deal: $1 For 5 Months
Newsday has a 5-month digital subscription for $1. For more details or to subscribe visit:
This subscription gives you unlimited access to the Newsday website, the Newday apps for Apple, Android and Kindle Fire, and a 30-day archive After 5 months, this subscription renews automatically at $6.99 per week unless you act.
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New York Times Crossword
From time to time, subscribers can add an annual subscription to the NY Times Crossword for $19.97 a year. Regular price is $40). To subscribe, visit:
You must be a current New York Times Digital or Home Delivery subscriber to qualify for the special offer others pay the regular rate of $40. This is another deal that comes and goes. If the regular rate shows up, you might check later.
Will The Times Change
Now that one of the Times own writers has helped expose this unethical design practice, the company should clearly remove this dark pattern.
But how does an organization avoid unintentionally using dark patterns or other coercive design practices?
Waiting for regulators to tell companies exactly what they can and cannot do risks ham-fisted legislation that limits innovation. It also puts the onus of companies to wait to be policed rather than doing the right thing right now.
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