Mcdonalds #staysafebystayingapart: A Failed Ad Campaign
- Year: 2020
- Media: Social Media
The coronavirus pandemic has put a lot of strain peoples lives all over the world. So, McDonalds naturally took this as an opportunity to make some money out of the situation.
In what McDonalds claim was a show of solidarity, the company redesigned their logo, separating the iconic golden arches. The intended purpose was to promote social distancing and customer safety, allegedly.
The campaign created a Twitter storm, with users of the platform pointing out the obvious cash-grab from McDonalds.
Following a backlash, McDonalds removed all evidence of the campaign. This was replaced with ads for delivery services, an actual solution to the social distancing problem.
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Most People Shouldnt Pay For Identity Theft Protection
Not a year passes without someone asking me if they should sign up for an identity theft protection service like IdentityForce, IDShield, or LifeLock. These types of services are good at marketingseeking to sell an expensive monthly subscription, they leverage peoples fears of losing their identity. But in most cases you shouldnt sign up for any of them.
We researched the most common features these services offer and the most prevalent types of identity theft, and we considered advice from the Federal Trade Commission as well as a former identity thief. But we found that these services are more about monitoring or addressing identity theft, not preventing it, and most of the features they offer are tasks you can do yourself for free as long as youre willing to put in the time.
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Nortonlifelock Creates Cyber Leader With $86 Billion Avast Deal
LONDON/NEW YORK -U.S. cybersecurity company NortonLifeLock Inc has agreed to buy London-listed rival Avast Plc for up to $8.6 billion in cash and shares to create a leader in consumer security software.
The companies, which announced merger talks last month, said the combined group would unite their complementary strengths for more than 500 million cyber safety customers.
Vincent Pilette, chief executive of NortonLifeLock, said his company was strong in identity theft protection whereas Avast was strong in privacy.
“We both have the vision of a common platform, where frankly we really have scratched the surface,” he said in an interview.
Avast shares, listed in London and Prague, soared more than 4% on Wednesday after the deal was announced outside trading hours on Tuesday.
They were up 2.6% at 583.4 pence in London at 0902 GMT.
Founded and based in Prague, Czech Republic, Avast is a pioneer of “freemium” software, whereby basic applications are free and subscribers pay for premium features. It had 435 million active users at the end of 2020, of whom 16.5 million were paying.
NortonLifeLock, previously known as Symantec, was renamed after it sold its enterprise business to Broadcom in 2019, leaving it focused on consumers. It has a larger premium business selling products to combat viruses, spyware, malware and other online attacks.
The companies said the deal was expected to deliver about $280 million of annual cost savings.
The Controversial Ads Of Protein World Beach Body Ready
- Year: 2015
- Media: Print
The messaging here was clear you are not Beach Body Ready unless you look like this model whose job it is to have a perfect body.
The campaign was featured on billboards in the London Underground, before being banned by the mayor of London. A petition against the campaign quickly attracted more than 70.000 signatures, however Protein World remained unapologetic.
Applauding their own marketing team on social media, the brand stuck with the campaign.Protein World even launched a skyscraper-sized billboard in New York later that year. A gigantic middle-finger to the haters overseas.
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Ftc Says Id Protector Lifelock Violates Settlement
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The U.S. government says identity theft protection company LifeLock is still misleading consumers about the level of protection it provides, violating a $12-million settlement with regulators and 35 states.
The Federal Trade Commission says LifeLock did not set up a program to protect sensitive data like credit card numbers, Social Security numbers and bank account numbers, which the company agreed to do as part of the 2010 settlement.
The agency also says LifeLock didnt keep records it had agreed to maintain and has falsely advertised that consumers data received the same level of protection as financial institutions get and that consumers would be alerted as soon as the company discovered a potential problem.
The FTC said Tuesday it asked a court to order LifeLock to provide redress to consumers.
In March of 2010, LifeLock agreed to pay $12 million and make changes to its business practices as part of a settlement with the FTC and 35 states. Most of the money was used to cover the cost of customer refunds. In court documents, the FTC says LifeLock violated parts of the order as recently as December 2014.
LifeLock says the FTCs actions and statements are related to past business practices and that it is prepared to defend itself in court. The Tempe, Ariz.-based company says it has been cooperating and talking to the agency for a year and a half.
What Makes This Ad Campaign Bad
This campaign wanted customers to believe that McDonalds were supporting them, but it just came across as disingenuous and exploitative.
Altering the brands logo just appeared dismissive of the scale of the pandemic. How was this supposed to help anybody?
The tone-deaf nature of the ad didnt encourage customers to practice social distancing, it just put more distance between the brand and its customers.
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Evidence Of Coverage: All Members Except Ny And Wa State Residents
STOLEN IDENTITY EVENT INSURANCE
EVIDENCE OF COVERAGE STOLEN IDENTITY EVENT INSURANCE
This Evidence of Coverage is provided to inform you that as a customer of LifeLock who is enrolled in a LifeLock Identity Theft Protection Program that includes identity theft insurance , you are entitled to certain benefits under the Master Policy, as referenced below. This Evidence of Coverage does not state all the terms, conditions, and exclusions of the Master Policy. Your benefits will be subject to all of the terms, conditions, and exclusions of the Master Policy, even if they are not mentioned in this Evidence of Coverage, and the limit of benefits for the Membership Program for which you have subscribed. Your entitlement to benefits under the Master Policy will terminate upon termination of your enrollment in any Membership Program. A complete copy of the Master Policy will be provided to you upon request.
The chart below identifies the benefit limits available for each type of Loss covered under the Master Policy for each Membership Program offered by LifeLock. You will be eligible to receive benefits up to the maximum benefits for the covered Losses listed under the specific Membership Program for which you have subscribed.
DEFINITIONS
I. INSURING AGREEMENT
The following coverages are provided under the Policy subject to applicable Limits. Exclusions follow further below.
II. LIMITS OF INSURANCE/OUR LIABILITY
Id And Social Security Number Monitoring
None of the identity theft services we contacted provided much in the way of specifics as to which databases they monitored for ID or Social Security number fraud, though LifeLock says in a footnote on its website: Although it is very extensive, our network does not cover all transactions at all businesses, so you might not receive a LifeLock alert in every single case. PrivacyGuards website says that PrivacyGuard monitors your Social Security number in credit headers and public data sources however, it is impossible to ensure that all public data sources have been searched. Representatives of IdentityForce, which includes a smart SSN tracker feature, told us it monitors Dark Web sources and networks, open and exposed data repositories, criminal, court, and other public records for signs a members identity has been compromised, so its possible that ID and Social Security number monitoring falls within the other sorts of monitoring these companies do. Equifax offers a similar service that scans thousands of Internet sites where consumers personal information is suspected of being bought and sold, and is constantly adding new sites to those it searches.
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Why Is Sprite On The List Of Sexist Ads
Apart from being sexist, the ad campaign was completely thoughtless. It didnt seem to target anyone.
Where does Sprite even fit into the equation with these sexist comments?
If you are determined to sell with sex then just get to the point. Rehydrate for round two or even Sex, sex, sex, Sprite does not shame anyone.
Nortonlifelock Alert: Bragar Eagel & Squire Pc Investigates Proposed Merger And Encourages Investors To Contact The Firm
NEW YORK, Aug. 12, 2021 — Bragar Eagel & Squire, P.C., a nationally recognized stockholder rights law firm, has launched an investigation into whether the officers or directors of NortonLifeLock Inc. breached their fiduciary duties or violated the federal securities laws in connection with the companys acquisition of Avast Plc .
Click here to learn more and participate in the action.
On August 11, 2021, NortonLifeLock announced that it had entered into an agreement to acquire Avast in a deal valued at between approximately $8.1 and $8.6 billion. Pursuant to the merger agreement, Avast stockholder will have the choice to receive either the Majority Cash Option or the Majority Stock Option. The Majority Cash Option allows Avast stockholders to receive $7.61 in cash and 0.0302 shares of NortonLifeLock for each share of Avast common stock owned. The Majority Stock Option allows Avast stockholder to receive $2.37 in cash and 0.1937 shares of NortonLifeLock common stock for each share of Avast common stock owned.
Bragar Eagel & Squire is concerned that NortonLifeLocks board of directors oversaw an unfair process and ultimately agreed to an inadequate merger agreement. Accordingly, the firm is investigating all relevant aspects of the deal and is committed to securing the best result possible for NortonLifeLocks stockholders.
Contact Information:
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Procter & Gamble Sexist Ads Mothers Day Campaign
- Year: 2011
- Media: Print
Procter & Gamble present: Shameless Sexist ads.
Why not celebrate Mothers day with a friendly sexist reminder that cleaning is a womans job?
P& Gs brand, Mr. Clean, delivered an ad of a smiling mother and daughter cleaning a surface with the slogan This Mothers Day, get back to the job that really matters.
The ad was just plain confusing: what exactly was P& G trying to imply here? That teaching your daughter her place in society is the most important job a woman has?
They tried to amend this message with a new ad, featuring the tagline You gotta love a man who cleans.
throw in another gender stereotype! Solid effort guys, especially when the media should be lifting women up, not holding them down.
About The Mayor’s Fund To Advance New York City
The Mayor’s Fund to Advance New York City is a 501 not-for-profit organization working with over 50 City agencies and offices, 300 funders, and 100 community-based partners to advance initiatives that improve the lives of New Yorkers from all walks of life and across all five boroughs. The Fund has made strategic investments to promote mental health services for all New Yorkers, increase workforce development opportunities for young New Yorkers, and meet the needs of New York City’s diverse immigrant community. In building partnerships, the Mayor’s Fund seeks to seed promising, evidence-based models evaluate the efficacy of new programs and policies bring innovative solutions to scale and respond to the emerging needs of the city.
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Haribos Bad Ads Squidgy Baby
WTF is happening?
Is what youll be asking yourself after watching this
A creepy family sing-along to some pretty disturbing lyrics, Oh so smooth love them soft squidgy squidgy baby!
Haribo rolled out this disaster to promote their Super Mix. The cringe-tastic ad was, thankfully, pulled shortly after its release.
Lifelock Will Pay $12 Million To Settle Charges By The Ftc And 35 States That Identity Theft Prevention And Data Security Claims Were False
LifeLock, Inc. has agreed to pay $11 million to the Federal Trade Commission and $1 million to a group of 35 state attorneys general to settle charges that the company used false claims to promote its identity theft protection services, which it widely advertised by displaying the CEOs Social Security number on the side of a truck.
In one of the largest FTC-state coordinated settlements on record, LifeLock and its principals will be barred from making deceptive claims and required to take more stringent measures to safeguard the personal information they collect from customers.
While LifeLock promised consumers complete protection against all types of identity theft, in truth, the protection it actually provided left enough holes that you could drive a truck through it, said FTC Chairman Jon Leibowitz.
This agreement effectively prevents LifeLock from misrepresenting that its services offer absolute prevention against identity theft because there is unfortunately no foolproof way to avoid ID theft, Illinois Attorney General Lisa Madigan said. Consumers can take definitive steps to minimize the chances of having their personal information stolen, and this settlement will help them make more informed decisions about whether to enroll in ID theft protection services.
Since 2006, LifeLocks ads have claimed that it could prevent identity theft for consumers willing to sign up for its $10-a-month service.
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New York City Partners With Nortonlifelock
Increased Cybersecurity for Survivors of Domestic and Gender-Based Violence
Mayor’s Office to End Domestic & Gender-Based Violence and Mayor’s Fund Receive 2,000 Norton 360 Deluxe Licenses for Survivors
For Immediate Release: February 11, 2021 or 646-841-4396
New York, NYThe Mayor’s Office to End Domestic and Gender-Based Violence and the Mayor’s Fund to Advance New York City have teamed with NortonLifeLock , a global leader in consumer Cyber Safety, to provide survivors of domestic and gender-based violence with comprehensive cybersecurity for cellular phones, computers and tablets. NortonLifeLock is providing New York City 2,000 one-year Norton 360 Deluxe licenses in-kind valued at approximately $90,000 and offering Cyber Safety training to ENDGBV. The Norton 360 Deluxe licenses permit survivors access to device security protection against viruses, spyware, malware and other online threats1. The Cyber Safety training will help ENDGBV staff to assess survivor needs for protection against stalkerware, available for Android, PC and Mac devices, to help detect malicious applications being used to stalk, harass, control and harm. ENDGBV staff will then distribute the licenses to survivors through its Family Justice Center system which is operating remotely in all five boroughs.
H& m The Coolest Monkey In The Jungle
- Year: 2018
- Media: E-commerce
Another major international brand with global name recognition, another scandal due to a lack of consideration.
Seriously, just hire a diversity consultant, people!
In 2018, H& M released an e-commerce feature image of a young black boy wearing a hoodie with the logo The Coolest Monkey in the Jungle. For those who dont know, this type of imagery has historically had very serious and hurtful racist undertones.
The apparent thoughtlessness H& M displayed caused consumers to question the diversity policies of H& Ms entire operation. Who was in the room when this image was greenlit? Are there only white people in decision-making roles at H& M?
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Nivea Controversial Ads For White Is Purity Campaign
- Year: 2017
White is purity. Keep it clean, keep bright. Dont let anything ruin it.
If that doesnt earn Nivea the racist ads red card, what will?
Its hardly shocking that the only positive attention this campaign slogan only got was from the alt-right. The campaign got shared on social media with the quote #Nivea: the official moisturizer/anti-perspirant of the #AltRight.
Ironically, Niveas reputation was dragged through the dirt, and the campaign condemned by the public. Nivea pulled the plug on the controversial ad immediately.The campaign, meant for release in the Middle East, was scrapped and a pathetic apology was released by the brand claiming the bad ad was misleading.