Stop & Shop Steps Up Investment In New York City Stores
Russell Redman 1| Jun 10, 2022
Stop & Shop aims to make a bigger splash in the Big Apple.
The Quincy, Mass.-based supermarket chain, part of Ahold Delhaize USA, said it plans a $140 million capital investment to upgrade its New York City stores, with a focus on enhancing the shopping experience and bolstering the product selection to cater to a diverse urban market. The first NYC location to be remodeled, the Bay Plaza Stop & Shop at 2136 Bartow Ave. in the Bronx, is holding a ribbon-cutting event today with local government officials, community leaders and customers, who will be treated to product samples, giveaways and live music through the two-day grand opening celebration.
Operating in New York City for over two decades, Stop & Shop employs more than 3,300 associates and has 25 stores in the boroughs of the Bronx, Brooklyn, Queens and Staten Island. The retailer also offers home delivery in all five boroughs, including Manhattan.
The new Global Market section, shown above in the Bay Plaza Stop & Shop in the Bronx, features 1,000 products from 14 countries and regions.
The store remodels will bring a fresh new look and feel plus a sharper focus on value, deploying more sale bins and serving up more special deals on relevant products spotlighted in an NYC-specific weekly circular ad, according to Stop & Shop.
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The retailer currently operates 25 stores in the Bronx, Brooklyn, Queens and Staten Island, employing more than 3,300 associates in the city.
As part of the investment, Stop & Shop will expand its store offerings to include items from around the world and hundreds of locally made items, including West African fonio chips from the NYC-based Yolélé and Mikes Amazing vegetable oils and mayonnaise.
The retailer will also enhance its focus on value by offering more deal bins and discounts of up to 50% on fresh foods through its Flashfood programme.
It has been operating in NYC for more than 20 years.
Stop & Shop president Gordon Reid said: Were proud to make such a significant investment in New York City, and were excited to show customers that we can be the one-stop shop for everything they need and that were delivering great value, particularly in this current economic environment.
The retailer opened its first remodelled store, the Bay Plaza store in the Bronx, on 10 June.